This is the first edition of a biweekly note for DPC and concierge practices that want to grow with clarity, not noise.
Each issue is designed to be practical and grounded: how to fill your panel responsibly, how to improve the patient inquiry journey, and where growth efforts tend to break down in real-world primary care settings.
If you find this useful, sharing it with a peer or within your community would be genuinely helpful.
A constraint you may not have diagnosed yet: your website platform
Over the past few weeks, I’ve been reviewing websites for a number of DPC practices. A pattern has started to emerge.
Many practices are built on platforms like Wix, Squarespace, or Weebly. That makes sense for a new DPC practice. These tools are fast to launch, cost-effective, and more than sufficient when you’re getting started.
Others have invested in custom-built websites that look polished and professional.
Neither approach is inherently wrong.
The constraint shows up later.
When a practice is ready to grow more deliberately and at a faster pace - when you’re trying to improve the consistency of patient inquiries or better manage how people move from interest to enrollment—the website often becomes the limiting factor.
Not because of how it looks.
But because it wasn’t designed to support how patients actually evaluate and commit to a DPC model.
The result is subtle: more effort AND time put into attracting attention, without a proportional improvement in patient inquiries or enrollments.
I recently wrote a deeper breakdown of this in a DPC Insight post.
The short version:
Before you invest more time or budget into patient acquisition, it’s worth confirming whether your website can support the type of growth you’re aiming for.
If there’s uncertainty there, it’s usually worth resolving early—before it compounds.
To make this easier, I’ve put together a simple Website Growth Readiness Assessment.
If you’d like access , just reply to this email or send me a quick message - I’ll share it right away. If you have any question regarding your current website or want me to do a complimentary one-time audit, I'm happy to help.
Until next time,
Thank you for reading.
More importantly, I hope this helps you think about growth in a way that protects your time and keeps your practice sustainable.
Happy growing,
DPC Growth Lab